Robin SheldonFashion and design have always been a huge part of my life, a gift from my talented mother. I’ve worked at two separate, yet serendipitous careers: the catalog/retail industry and interior design. Being a designer taught me how to understand the needs of my clients and really tap into their personas to provide them with the perfect environment – catalog and retail require similar skills.

Years of studying the same customer, as well as my own experience, has taught me that women are championship multi-taskers, able to juggle many tasks simultaneously. Most of us have (at least) a mental “To Do” List and usually put the things we do for ourselves at the end and often never get there. Lack of time, for our lives, let alone ourselves, is a common denominator amongst women today.

While there was nothing I could do to give women more time for themselves, it occurred to me that perhaps I could make their time somehow – better. In 1999 Soft Surroundings was founded, based on that need.

Our clothing is designed with our customer’s comfort AND style in mind. We know she is unique and sexy and very much her own woman. We wanted to provide her with options to express herself, look terrific and feel really great in her clothes – all at the same time. I took the inspiration for many of our fabrics from baby clothes – nothing is softer or more comforting.

The experts tell us we need to get 8 hours of sleep to stay healthy and beautiful – good luck with that! I know I’m lucky if I get a good 6 hours. With this thought in mind, the Bedding portion of our collection materialized: soft sheets, just the right weight, cozy blankets and perfect pillows relax your body until your mind turns off and lets you sleep – maybe you’ll even get to sleep sooner.

I believe it is important for you to make your home a sanctuary, where you can relax, unwind, and feel comfortable. It’s essential to have a calming barrier between you and the outside world. Surrounding yourself in beautiful things can help you emotionally, physically and spiritually.

Adding Beauty and Skincare into the equation was an easy decision. We all know that when we look good, we feel better. There are so many new Make-up and Skincare products now – all with mysterious names and ingredients. No wonder we all have that drawer at home full of things we thought might work for us. Our goal is to not only save women time and the money spent on the wrong product, but identify the best possible solution to all their Beauty issues.

Soft Surroundings strives to make it easier for you to be good to yourself. The stronger and happier you are, the more you can give to those around you. We started Soft Spoken to give readers an insight into our world. I hope you will enjoy reading Soft Spoken and sharing in our experiences and stories.

Robin@SoftSurroundings.com